AI-Powered Marketing
Your marketing team is already using AI tools — but more by chance than by design? In this workshop, you learn how to integrate AI systematically into your marketing processes: From audience analysis and content strategies to hands-on execution. Focus on quality and brand voice, not volume.
Marketing teams, agency staff, content managers
1 day (8 hours)
Workshop with theory and hands-on exercises, online or on-site
€890 excl. VAT
Also available as in-house training — get in touch.
What You Will Learn
Understanding AI in marketing
Core concepts and strategic opportunities — what the systems can do and how they change your work.
Strategic planning
From audience analysis to topic research to content strategy — how AI supports your decisions.
Content conception
Developing content plans and format strategies with AI support. Systematic approaches for different channels.
Effective execution
Principles for high-quality AI-assisted text and visuals. Focus on quality, brand voice and audience.
Establishing workflows
Practical processes that connect strategy and execution. Integration into existing marketing workflows.
Quality and control
Standards for working with AI. From quality assurance to compliant usage.
Interested in this training?
We are happy to advise you on dates, in-house options and custom adaptations.